Proven Sales Solutions For B2B Product And Service Businesses
Sales Lever designs and deploys AI-powered outbound Sales Strategies and systems for B2B products or services to drive revenue at scale
Sales Lever designs and deploys AI-powered outbound Sales Strategies and systems for B2B products or services to drive revenue at scale
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WHAT DO WE OFFER?
One team to run your outbound
We handle the infrastructure, targeting, messaging, and optimization for your entire outbound sales system. That means everything from first send to booked call is built and managed by one team. Most clients start seeing at least one "new" deal per week within the first 30-60 days.
We handle the infrastructure, targeting, messaging, and optimization for your entire outbound sales system. That means everything from first send to booked call is built and managed by one team. Most clients start seeing at least one "new" deal per week within the first 30-60 days.
Case Studies
Our experience
$2.1M+ Revenue Generated
Challenge
Stuck at 2% reply rates. Couldn't penetrate logistics decision-makers across 200K+ potential carrier accounts. Revenue growth stalled.
Solution
Deployed high-volume infrastructure targeting supply chain carriers and owner operators. Multi-domain system sustaining 100K+ monthly sends
1,971
Qualified Leads
$2.1M+
In New ARR Over 12 Months
$2.1M+ Revenue Generated
Challenge
Stuck at 2% reply rates. Couldn't penetrate logistics decision-makers across 200K+ potential carrier accounts. Revenue growth stalled.
Solution
Deployed high-volume infrastructure targeting supply chain carriers and owner operators. Multi-domain system sustaining 100K+ monthly sends
1,971
Qualified Leads
$2.1M+
In New ARR Over 12 Months
$2.1M+ Revenue Generated
Challenge
Stuck at 2% reply rates. Couldn't penetrate logistics decision-makers across 200K+ potential carrier accounts. Revenue growth stalled.
Solution
Deployed high-volume infrastructure targeting supply chain carriers and owner operators. Multi-domain system sustaining 100K+ monthly sends
1,971
Qualified Leads
$2.1M+
In New ARR Over 12 Months
2 Mandates In 14 Days
Challenge
M&A firm operating in sub-5,000 TAM market. Volume-based outreach ineffective in relationship-driven space. Deal flow unpredictable and referral-dependent.
Solution
Executed precision multi-channel strategy combining LinkedIn, direct mail, and personalized email. Researched transaction history and tailored messaging to specific deal types.
7
Qualified Deals
2
Signed Mandates In 14 Days
2 Mandates In 14 Days
Challenge
M&A firm operating in sub-5,000 TAM market. Volume-based outreach ineffective in relationship-driven space. Deal flow unpredictable and referral-dependent.
Solution
Executed precision multi-channel strategy combining LinkedIn, direct mail, and personalized email. Researched transaction history and tailored messaging to specific deal types.
7
Qualified Deals
2
Signed Mandates In 14 Days
2 Mandates In 14 Days
Challenge
M&A firm operating in sub-5,000 TAM market. Volume-based outreach ineffective in relationship-driven space. Deal flow unpredictable and referral-dependent.
Solution
Executed precision multi-channel strategy combining LinkedIn, direct mail, and personalized email. Researched transaction history and tailored messaging to specific deal types.
7
Qualified Deals
2
Signed Mandates In 14 Days
$46M Qualified Pipeline Created
Challenge
Needed consistent off-market deal flow. Traditional brokers couldn't source quality properties at target valuations.
Solution
Deployed targeted outreach to 25K+ property owners, developers, and family offices. Multi-touch sequences identifying underperforming assets and owners considering liquidity events.
$46M
In Off-Market Deal Flow Generated
142
Property Owner Conversations
$46M Qualified Pipeline Created
Challenge
Needed consistent off-market deal flow. Traditional brokers couldn't source quality properties at target valuations.
Solution
Deployed targeted outreach to 25K+ property owners, developers, and family offices. Multi-touch sequences identifying underperforming assets and owners considering liquidity events.
$46M
In Off-Market Deal Flow Generated
142
Property Owner Conversations
$46M Qualified Pipeline Created
Challenge
Needed consistent off-market deal flow. Traditional brokers couldn't source quality properties at target valuations.
Solution
Deployed targeted outreach to 25K+ property owners, developers, and family offices. Multi-touch sequences identifying underperforming assets and owners considering liquidity events.
$46M
In Off-Market Deal Flow Generated
142
Property Owner Conversations
$400,000+ In Confirmed Revenue
Challenge
Metaverse platform burning budget on paid ads with zero enterprise traction. No repeatable way to reach decision-makers.
Solution
Built a systematic enterprise outreach system targeting L&D directors and HR VPs at Fortune 1000 companies.
$400,000+
In Revenue Within 90 Days
$8M+
In Qualified Pipeline Opportunities
$400,000+ In Confirmed Revenue
Challenge
Metaverse platform burning budget on paid ads with zero enterprise traction. No repeatable way to reach decision-makers.
Solution
Built a systematic enterprise outreach system targeting L&D directors and HR VPs at Fortune 1000 companies.
$400,000+
In Revenue Within 90 Days
$8M+
In Qualified Pipeline Opportunities
$400,000+ In Confirmed Revenue
Challenge
Metaverse platform burning budget on paid ads with zero enterprise traction. No repeatable way to reach decision-makers.
Solution
Built a systematic enterprise outreach system targeting L&D directors and HR VPs at Fortune 1000 companies.
$400,000+
In Revenue Within 90 Days
$8M+
In Qualified Pipeline Opportunities
$127K In Monthly Revenue Added
Challenge
Fintech needed rapid customer growth to justify Series A funding. Traditional banking marketing too expensive and slow. No scalable system to reach small business owners.
Solution
Deployed outreach targeting freelancers and service businesses nationwide. Combined email campaigns with strategic PR placements. Tested messaging around fees and cash flow visibility.
$127K
In New MRR
132
Qualified Leads In 4 Weeks
$127K In Monthly Revenue Added
Challenge
Fintech needed rapid customer growth to justify Series A funding. Traditional banking marketing too expensive and slow. No scalable system to reach small business owners.
Solution
Deployed outreach targeting freelancers and service businesses nationwide. Combined email campaigns with strategic PR placements. Tested messaging around fees and cash flow visibility.
$127K
In New MRR
132
Qualified Leads In 4 Weeks
$127K In Monthly Revenue Added
Challenge
Fintech needed rapid customer growth to justify Series A funding. Traditional banking marketing too expensive and slow. No scalable system to reach small business owners.
Solution
Deployed outreach targeting freelancers and service businesses nationwide. Combined email campaigns with strategic PR placements. Tested messaging around fees and cash flow visibility.
$127K
In New MRR
132
Qualified Leads In 4 Weeks
98% Lift In Deliverability
Challenge
Environmental services firm with 80% of emails landing in spam. ZoomInfo data causing high bounce rates. Ten sales reps wasting hours on broken outreach.
Solution
Rebuilt email infrastructure from scratch with proper authentication. Replaced ZoomInfo with multi-source data verification. Automated sequences managed by one person instead of ten reps.
98%
Inbox Delivery Rate
2
Hours Saved Per Sales Rep Daily
98% Lift In Deliverability
Challenge
Environmental services firm with 80% of emails landing in spam. ZoomInfo data causing high bounce rates. Ten sales reps wasting hours on broken outreach.
Solution
Rebuilt email infrastructure from scratch with proper authentication. Replaced ZoomInfo with multi-source data verification. Automated sequences managed by one person instead of ten reps.
98%
Inbox Delivery Rate
2
Hours Saved Per Sales Rep Daily
98% Lift In Deliverability
Challenge
Environmental services firm with 80% of emails landing in spam. ZoomInfo data causing high bounce rates. Ten sales reps wasting hours on broken outreach.
Solution
Rebuilt email infrastructure from scratch with proper authentication. Replaced ZoomInfo with multi-source data verification. Automated sequences managed by one person instead of ten reps.
98%
Inbox Delivery Rate
2
Hours Saved Per Sales Rep Daily
$42,000 MRR Generated
Challenge
School management SaaS with zero brand recognition. Couldn't reach head teachers in UK and US. Long enterprise sales cycles hurting growth.
Solution
Scraped and verified every potential school in addressable market. Built campaigns positioning against legacy platforms. Streamlined demo-to-close process.
56
Qualified Leads In 10 Days
$42K
Monthly Reccuring Revenue
$42,000 MRR Generated
Challenge
School management SaaS with zero brand recognition. Couldn't reach head teachers in UK and US. Long enterprise sales cycles hurting growth.
Solution
Scraped and verified every potential school in addressable market. Built campaigns positioning against legacy platforms. Streamlined demo-to-close process.
56
Qualified Leads In 10 Days
$42K
Monthly Reccuring Revenue
$42,000 MRR Generated
Challenge
School management SaaS with zero brand recognition. Couldn't reach head teachers in UK and US. Long enterprise sales cycles hurting growth.
Solution
Scraped and verified every potential school in addressable market. Built campaigns positioning against legacy platforms. Streamlined demo-to-close process.
56
Qualified Leads In 10 Days
$42K
Monthly Reccuring Revenue
460+ Qualified Leads
Challenge
AR visualization app struggling to break into fragmented contractor market. Sales team couldn't scale outreach to thousands of small businesses nationwide.
Solution
Deployed nationwide contractor outreach targeting 15K+ fence installation businesses across all 50 states. Focused messaging on close rate improvements versus AR technology features.
$2.8M
In Subscription Revenue
460+
Qualified Leads
460+ Qualified Leads
Challenge
AR visualization app struggling to break into fragmented contractor market. Sales team couldn't scale outreach to thousands of small businesses nationwide.
Solution
Deployed nationwide contractor outreach targeting 15K+ fence installation businesses across all 50 states. Focused messaging on close rate improvements versus AR technology features.
$2.8M
In Subscription Revenue
460+
Qualified Leads
460+ Qualified Leads
Challenge
AR visualization app struggling to break into fragmented contractor market. Sales team couldn't scale outreach to thousands of small businesses nationwide.
Solution
Deployed nationwide contractor outreach targeting 15K+ fence installation businesses across all 50 states. Focused messaging on close rate improvements versus AR technology features.
$2.8M
In Subscription Revenue
460+
Qualified Leads
232 Qualified Opportunities
Challenge
Go-to-market agency drowning in client work with zero time for own sales. Pipeline unpredictable month-to-month. Revenue stuck at $4K MRR despite strong delivery.
Solution
Implemented founder-led outbound email system targeting companies over $1M revenue. Automated appointment setting while team focused on client delivery.
$55K
Monthly Recurring Revenue
1,275%
Revenue Growth In 6 Months
232 Qualified Opportunities
Challenge
Go-to-market agency drowning in client work with zero time for own sales. Pipeline unpredictable month-to-month. Revenue stuck at $4K MRR despite strong delivery.
Solution
Implemented founder-led outbound email system targeting companies over $1M revenue. Automated appointment setting while team focused on client delivery.
$55K
Monthly Recurring Revenue
1,275%
Revenue Growth In 6 Months
232 Qualified Opportunities
Challenge
Go-to-market agency drowning in client work with zero time for own sales. Pipeline unpredictable month-to-month. Revenue stuck at $4K MRR despite strong delivery.
Solution
Implemented founder-led outbound email system targeting companies over $1M revenue. Automated appointment setting while team focused on client delivery.
$55K
Monthly Recurring Revenue
1,275%
Revenue Growth In 6 Months
$380K Pipeline In 90 Days
Challenge
Consumer insights platform lost in crowded market research category. Demo requests inconsistent month-to-month.
Solution
Executed multi-angle campaigns targeting consumer insights teams across retail, beverage, and pet industries. Tested messaging around speed and cost savings versus research quality.
67
Enterprise Meetings Booked
$380K
Qualified Pipeline Created
$380K Pipeline In 90 Days
Challenge
Consumer insights platform lost in crowded market research category. Demo requests inconsistent month-to-month.
Solution
Executed multi-angle campaigns targeting consumer insights teams across retail, beverage, and pet industries. Tested messaging around speed and cost savings versus research quality.
67
Enterprise Meetings Booked
$380K
Qualified Pipeline Created
$380K Pipeline In 90 Days
Challenge
Consumer insights platform lost in crowded market research category. Demo requests inconsistent month-to-month.
Solution
Executed multi-angle campaigns targeting consumer insights teams across retail, beverage, and pet industries. Tested messaging around speed and cost savings versus research quality.
67
Enterprise Meetings Booked
$380K
Qualified Pipeline Created
Zero Blacklist Issues
Challenge
Tax strategist blacklisted from ActiveCampaign and LinkedIn after aggressive outreach. One domain sending newsletters destroyed deliverability. No system for consistent client acquisition.
Solution
Built 25-domain infrastructure with proper authentication. Migrated from ActiveCampaign to dedicated platform. Launched campaigns targeting profitable business owners in California.
13
Qualified Advisory Leads In 4 Weeks
0
Blacklist Issues
Zero Blacklist Issues
Challenge
Tax strategist blacklisted from ActiveCampaign and LinkedIn after aggressive outreach. One domain sending newsletters destroyed deliverability. No system for consistent client acquisition.
Solution
Built 25-domain infrastructure with proper authentication. Migrated from ActiveCampaign to dedicated platform. Launched campaigns targeting profitable business owners in California.
13
Qualified Advisory Leads In 4 Weeks
0
Blacklist Issues
Zero Blacklist Issues
Challenge
Tax strategist blacklisted from ActiveCampaign and LinkedIn after aggressive outreach. One domain sending newsletters destroyed deliverability. No system for consistent client acquisition.
Solution
Built 25-domain infrastructure with proper authentication. Migrated from ActiveCampaign to dedicated platform. Launched campaigns targeting profitable business owners in California.
13
Qualified Advisory Leads In 4 Weeks
0
Blacklist Issues
2,847% Lift In Email Reply Rates
Challenge
VA staffing agency emails landing in spam. Reply rates at 0.13% - campaigns not working. Sales team couldn't fill pipeline with qualified business owners.
Solution
Complete infrastructure overhaul. Migrated to Microsoft 365 from unreliable ESPs. Replaced spam-trigger domains with branded alternatives. Rebuilt copy with personalization and case studies.
2,847%
Lift In Email Reply Rates
98%
Inbox Delivery Rate Achieved
2,847% Lift In Email Reply Rates
Challenge
VA staffing agency emails landing in spam. Reply rates at 0.13% - campaigns not working. Sales team couldn't fill pipeline with qualified business owners.
Solution
Complete infrastructure overhaul. Migrated to Microsoft 365 from unreliable ESPs. Replaced spam-trigger domains with branded alternatives. Rebuilt copy with personalization and case studies.
2,847%
Lift In Email Reply Rates
98%
Inbox Delivery Rate Achieved
2,847% Lift In Email Reply Rates
Challenge
VA staffing agency emails landing in spam. Reply rates at 0.13% - campaigns not working. Sales team couldn't fill pipeline with qualified business owners.
Solution
Complete infrastructure overhaul. Migrated to Microsoft 365 from unreliable ESPs. Replaced spam-trigger domains with branded alternatives. Rebuilt copy with personalization and case studies.
2,847%
Lift In Email Reply Rates
98%
Inbox Delivery Rate Achieved
40% Lift In Held Demos
Challenge
Website personalization SaaS struggling to convert outbound traffic into demos. No systematic follow-up process.
Solution
Conducted complete outbound audit and rebuilt messaging strategy. Shifted focus from product features to prospect pain points. Implemented systematic follow-up SOPs.
142
New Demos
40%
Increase In Demo Requests
40% Lift In Held Demos
Challenge
Website personalization SaaS struggling to convert outbound traffic into demos. No systematic follow-up process.
Solution
Conducted complete outbound audit and rebuilt messaging strategy. Shifted focus from product features to prospect pain points. Implemented systematic follow-up SOPs.
142
New Demos
40%
Increase In Demo Requests
40% Lift In Held Demos
Challenge
Website personalization SaaS struggling to convert outbound traffic into demos. No systematic follow-up process.
Solution
Conducted complete outbound audit and rebuilt messaging strategy. Shifted focus from product features to prospect pain points. Implemented systematic follow-up SOPs.
142
New Demos
40%
Increase In Demo Requests
OUR PROCESS
We handle everything so you can focus on what you do best.
01. Outbound Infrastructure
The #1 reason outbound fails? Emails never reach the inbox. Rushed domains, shared IPs, skipped warm-up — your messages land in spam before anyone sees them. We build your foundation the right way. Private IPs, proper authentication, monitored warm-up until your sender reputation is rock solid. This is what gives you 99% deliverability and lets you scale.
01. Outbound Infrastructure
The #1 reason outbound fails? Emails never reach the inbox. Rushed domains, shared IPs, skipped warm-up — your messages land in spam before anyone sees them. We build your foundation the right way. Private IPs, proper authentication, monitored warm-up until your sender reputation is rock solid. This is what gives you 99% deliverability and lets you scale.
01. Outbound Infrastructure
The #1 reason outbound fails? Emails never reach the inbox. Rushed domains, shared IPs, skipped warm-up — your messages land in spam before anyone sees them. We build your foundation the right way. Private IPs, proper authentication, monitored warm-up until your sender reputation is rock solid. This is what gives you 99% deliverability and lets you scale.
02. Data & Targeting
You can't close deals with people you can't reach. And you can't reach people with bad data. Most people buy a list from Apollo or ZoomInfo and hope for the best. Half the emails bounce. The other half are the wrong people. We use multi-source enrichment that pulls from dozens of databases and triple-validates every contact. While most lists get 50-60% accuracy, yours will hit 85-95%. Fewer bounces. Better replies. More conversations with buyers.
02. Data & Targeting
You can't close deals with people you can't reach. And you can't reach people with bad data. Most people buy a list from Apollo or ZoomInfo and hope for the best. Half the emails bounce. The other half are the wrong people. We use multi-source enrichment that pulls from dozens of databases and triple-validates every contact. While most lists get 50-60% accuracy, yours will hit 85-95%. Fewer bounces. Better replies. More conversations with buyers.
02. Data & Targeting
You can't close deals with people you can't reach. And you can't reach people with bad data. Most people buy a list from Apollo or ZoomInfo and hope for the best. Half the emails bounce. The other half are the wrong people. We use multi-source enrichment that pulls from dozens of databases and triple-validates every contact. While most lists get 50-60% accuracy, yours will hit 85-95%. Fewer bounces. Better replies. More conversations with buyers.
03. Relevant Messaging
Now it's about standing out. We use AI to research your prospects at scale — funding, hiring, news mentions and write compelling messages that speak to their specific situation. This is what gets you 10-15% reply rates instead of 1-2%. Your calendar fills with qualified buyers instead of silence.
03. Relevant Messaging
Now it's about standing out. We use AI to research your prospects at scale — funding, hiring, news mentions and write compelling messages that speak to their specific situation. This is what gets you 10-15% reply rates instead of 1-2%. Your calendar fills with qualified buyers instead of silence.
03. Relevant Messaging
Now it's about standing out. We use AI to research your prospects at scale — funding, hiring, news mentions and write compelling messages that speak to their specific situation. This is what gets you 10-15% reply rates instead of 1-2%. Your calendar fills with qualified buyers instead of silence.
04. Optimize & Scale
Now your system is live and generating deals. But if you want predictable pipeline month after month, you need ongoing optimization – fresh angles, new ICPs, A/B testing, deliverability monitoring. We manage all of it. And when you're ready to 2X or 10X volume, we don't rebuild. We just turn up the dial. This is how you go from inconsistent deal flow to a machine that runs without you.
04. Optimize & Scale
Now your system is live and generating deals. But if you want predictable pipeline month after month, you need ongoing optimization – fresh angles, new ICPs, A/B testing, deliverability monitoring. We manage all of it. And when you're ready to 2X or 10X volume, we don't rebuild. We just turn up the dial. This is how you go from inconsistent deal flow to a machine that runs without you.
04. Optimize & Scale
Now your system is live and generating deals. But if you want predictable pipeline month after month, you need ongoing optimization – fresh angles, new ICPs, A/B testing, deliverability monitoring. We manage all of it. And when you're ready to 2X or 10X volume, we don't rebuild. We just turn up the dial. This is how you go from inconsistent deal flow to a machine that runs without you.
ABOUT
About the founder
Dawson Young is the operator and strategist behind Sales Lever. While most teams obsess over activity and vanity metrics, Dawson obsesses over two things: revenue and profitability.
He’s spent his career in B2B sales, learning the work firsthand — from early prospecting through to closed deals and team leadership.
For the past four years, Dawson has worked behind the scenes with 7- and 8-figure founders to build outbound systems that create measurable growth. He's an avid fan of a simple lifestyle, practitioner of mixed martial arts, a devoted Christian, and a lover of books.
Dawson Young is the operator and strategist behind Sales Lever. While most teams obsess over activity and vanity metrics, Dawson obsesses over two things: revenue and profitability.
He’s spent his career in B2B sales, learning the work firsthand — from early prospecting through to closed deals and team leadership.
For the past four years, Dawson has worked behind the scenes with 7- and 8-figure founders to build outbound systems that create measurable growth. He's an avid fan of a simple lifestyle, practitioner of mixed martial arts, a devoted Christian, and a lover of books.
Dawson Young is the operator and strategist behind Sales Lever. While most teams obsess over activity and vanity metrics, Dawson obsesses over two things: revenue and profitability.
He’s spent his career in B2B sales, learning the work firsthand — from early prospecting through to closed deals and team leadership.
For the past four years, Dawson has worked behind the scenes with 7- and 8-figure founders to build outbound systems that create measurable growth. He's an avid fan of a simple lifestyle, practitioner of mixed martial arts, a devoted Christian, and a lover of books.